Create Business Growth by

Human-Centric Design

Helping companies achieve meaningful brand experience

across all touch-points through strategic design.

 
 
Approach

I help companies achieve innovative business growth by finding what's next while using Human-Centeric Experience Design and Design Thinking methodologies.

I approach every project starting with the customer's need in mind and utilizing my design skills to achieve a 360 degrees holistic approach towards improving business results. Starting by looking at the Brand Identity and the Brand Experience through to the final products and services. All of this is backed up by a business growth strategy to promote a positive impact to the bottom line.

Using Empathy Maps, Customer Journey Maps, Rapid Ideation processes and Prototype evaluation analysis, I can help internal teams to come up with problem solving initiatives and experience improvements opportunities to accelerate new, better and relevant value to their customers.

I also believe in exploration through divergent thinking and see this as being best achieved in a collaborative approach. I perceive my role within the exploratory phase - as a mediator between all parties, effectively being the glue that binds the process of ultimately making the Emotional - Tangible.

 

Registered Patents:

SKYCOUCH WO2010086822 A Vehicle Seat With Reclining Back & Leg Rest

EVA 3.0 SYSTEM EUIPO. No 004718237-0001. Medical Device FDA Approved

 

2011 /

Air NZ / Red Dot Awards / Product Design: Skycouch

Air NZ / Red Dot Awards / Product Design: Spaceseat

Air NZ / IDSA Design Awards / Air NZ Long-Haul cabin Interiors

Air NZ / Crystal Cabin Awards / Passenger Comfort: Skycouch

Air NZ / Sign & Display NZ Awards / Silver: TRENZ NZ

Air NZ / Wallpaper Magazine Design Awards / Best Air Style: Spaceseat

 

2010 /

Air NZ / BeST Design Awards / Gold: Skycouch

Air NZ / BeST Design Awards / Gold: Spaceseat

Air NZ / BeST Design Awards / Silver: Door 2 entry unit

2009 /

The Quadrant Hotel / Sign & Display NZ Awards / Gold: Meetings NZ

SkyCity Hotels EG / Sign & Display NZ Awards / Bronze : Meetings NZ

Peek Display Co. / Sign & Display NZ Awards / Bronze: Meetings NZ

Conventions & Incentives NZ / Best Multi Exhibitor Stand: AIME AU

2008 /

Tourism NZ / Sign & Display NZ Awards / Gold: TRENZ NZ

 Conventions & Incentives NZ / Sign & Display NZ Awards / Silver: AIME AU

Peek Display Co. / Sign & Display NZ Awards / Silver: Branding & Identity

2007 /

Air New Zealand / Sign & Display NZ Awards / Gold: TRENZ NZ

2006 /

Peek Display Co. / Sign & Display NZ Awards / Gold: Meetings NZ

2005 /

Peek Display Co. / Design in Business Award / Finalist 

Dux Industries / Best visual stand: Build NZ

Apex Valves / Sign & Display NZ Awards / Silver: WPC CH

Genesis Energy / Sign & Display NZ Awards / Bronze: Fieldays NZ

2004 /

BDM Grange / Best creative large stand: Pharmacy NZ

Conventions & Incentives NZ / Sign & Display NZ Awards / Gold: AIME AU

Awards
 

amitai.h@gmail.com

+972.544.880.210